HTC are announcing big plans for heavy expansion into China, they have stated they will triple their retail outlands in the China mainland by the end of the year. That means that the current amount of stores, at the moment 650 will increase to 2,000!
Everyone knows that China is a very fast growing business environment and most companies are doing the same, it is no surprise to hear HTC plans in this regard. The China mobile phone market is comprised of more than 900 million mobile phone users according to Chinese government statistics.
HTC has had a difficult time expanding in China largely due to stiff competition from other vendors such as Motorola and Apple plust the chinese counterfit industry is capable of producing similar like phones at a much lower cost.
Last year HTC was the ninth best performing mobile phone vendor with only 2% of the market share. This is in vast contrast to HTC's other markets where they are a leader in the mobile phone market.
Hopefully increasing their stores and their brand awareness will make HTC a much more popular handset and help their business grow.
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